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Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Learn how to use typography on the web Typography has long been an invaluable tool for communicating ideas and information. Words and characters once impressed in clay, written on papyrus, and printed with ink are now manifest in pixels of light. Today's web typographers can help their readers find, understand, and connect with the words, ideas, and information they seek. Thus, legibility and readability are the foundations for the typographic theories and practice covered in Typographic Web Design. You'll learn how to choose fonts, organize information, create a system of hierarchy, work with tabular information, create a grid, apply a typographic system across multiple pages, and build a font library. Each chapter provides time-tested typography rules to follow (modified for the web), explains why they work, when to break them, and offers the opportunity to test the rules with hands-on exercises in HTML and CSS. If you don't know HTML and CSS, Typographic Web Design provides a walk-through for each lesson, showing you how to plan and write syntax. Readers are sure to come away with an understanding of typographic principles, as well as the HTML and CSS skills needed to implement them on the web. Typographic Web Design •Applies decades of typographic theory and practice (e.g., how to choose a font) directly to web design (e.g., how to use the @font-face property in CSS). •Clearly explains all typographic rules presented, providing examples that contrast successful and less successful typographic solutions. •Is written for visual thinkers. The book is supported by a web site with solutions, critiques, and revisions for each lesson. Laura Franz is an Associate Professor of Design at University of Massachusetts Dartmouth, where she has taught web typography for 12 years. She has presented lectures and workshops on Typographic Web Design, and has written a course on the topic for Lynda.com.
Books depend on good design to communicate. This practical guide to typography explains the principles of good design, why they exist and when and how to put them into practice.