Pre Suasion

Author : Robert Cialdini
Genre : Business & Economics
Publisher : Simon and Schuster
ISBN : 9781501109799
Type book : PDF, Epub, Kindle and Mobi
File Download : 432 page
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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Transformational Security Awareness

Author : Perry Carpenter
Genre : Computers
Publisher : John Wiley & Sons
ISBN : 9781119566342
Type book : PDF, Epub, Kindle and Mobi
File Download : 375 page
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Expert guidance on the art and science of driving secure behaviors Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change. When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That’s what Transformational Security Awareness is all about. Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture management Overcome the knowledge-intention-behavior gap Optimize your program to work with the realities of human nature Use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness Put effective training together into a well-crafted campaign with ambassadors Understand the keys to sustained success and ongoing culture change Measure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.

Pre Suasion

Author : Robert Cialdini
Genre : Business & Economics
Publisher : Simon and Schuster
ISBN : 9781501109812
Type book : PDF, Epub, Kindle and Mobi
File Download : 469 page
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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Win Bigly

Author : Scott Adams
Genre : Psychology
Publisher : Penguin
ISBN : 9780735219724
Type book : PDF, Epub, Kindle and Mobi
File Download : 304 page
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NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Kizzi Talks About Behavioural Science In Marketing

Author : Kizzi Nkwocha
Genre : Business & Economics
Publisher : Athena Publishing
ISBN :
Type book : PDF, Epub, Kindle and Mobi
File Download : 236 page
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Kizzi Talks about Behavioural Science in Marketing is a groundbreaking book that empowers marketing professionals to harness the power of Behavioural Science and revolutionize their marketing strategies. In this highly informative and inspiring guide, Kizzi, creator Business Game Changer Magazine, explores the vast potential of incorporating Behavioural Science principles into the realm of marketing. Written in a clear and accessible style, this book is tailored specifically for marketing professionals who are seeking to enhance their understanding of human behavior and leverage it to drive impactful marketing campaigns. Unlike other technical texts, Kizzi Talks about Behavioural Science in Marketing presents complex concepts without unnecessary jargon, making it a valuable resource for marketers at any level of expertise. With an unwavering focus on practical application, the book delves into the core scientific principles that underpin Behavioural Science, providing concrete examples from the business world. Readers will gain insights into key concepts such as social proof, cognitive biases, decision-making processes, and emotional triggers, and how these principles can be integrated seamlessly into marketing strategies. Through captivating stories, relatable anecdotes, and real-world case studies, Kizzi illuminates the transformative potential of Behavioural Science in marketing. Readers will learn how to craft compelling narratives, design persuasive messaging, optimize customer experiences, and drive consumer behavior in ways that resonate deeply with their target audience.

Understanding Survey Methodology

Author : Philip S. Brenner
Genre : Social Science
Publisher : Springer Nature
ISBN : 9783030472566
Type book : PDF, Epub, Kindle and Mobi
File Download : 347 page
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This volume ambitiously applies sociological theory to create an understanding of aspects of survey methodology. It focuses on the interplay between sociology and survey methodology: what sociological theory and approaches can offer to survey research and vice versa. The volume starts with a focus on direct connections between sociological theories and their applications in survey research. It further presents cutting-edge, original research that applies the “sociological imagination” to substantive concerns important to sociologists, survey methodologists, and social scientists and includes issues such as health, immigration, race/ethnicity, gender and sexuality, and criminal justice.

The Complete Book On Dental Marketing

Author : Christopher Phelps, DMD
Genre : Medical
Publisher : Edizioni LSWR
ISBN : 9781957260020
Type book : PDF, Epub, Kindle and Mobi
File Download : 613 page
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“With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There’s nothing else like it.” Robert Cialdini Author of worldwide best sellers, Influence and Pre-Suasiongrowth and vitality Marketing for most is considered more of a mystery instead of a science. When it remains a mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The good news is that it doesn’t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner or one in a group practice, or someone who is in network with dental insurance companies or completely out of network with them.

Cognitive Superiority

Author : Dean S. Hartley III
Genre : Political Science
Publisher : Springer Nature
ISBN : 9783030601843
Type book : PDF, Epub, Kindle and Mobi
File Download : 327 page
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In a world of accelerating unending change, perpetual surveillance, and increasing connectivity, conflict has become ever more complex. Wars are no longer limited to the traditional military conflict domains—land, sea, air; even space and cyber space. The new battlefield will be the cognitive domain and the new conflict a larger contest for power; a contest for cognitive superiority. Written by experts in military operations research and neuropsychology, this book introduces the concept of cognitive superiority and provides the keys to succeeding within a complex matrix where the only rules are the laws of physics, access to information, and the boundaries of cognition. The book describes the adversarial environment and how it interacts with the ongoing, accelerating change that we are experiencing, irrespective of adversaries. It talks about the ascendant power of information access, pervasive surveillance, personalized persuasion, and emerging new forms of cognition. It profiles salient technologies and science, including persuasion science, artificial intelligence and machine learning (AI/ML), surveillance technologies, complex adaptive systems, network science, directed human modification, and biosecurity. Readers will learn about human and machine cognition, what makes it tick, and why and how we and our technologies are vulnerable. Following in the tradition of Sun-Tsu and von Clausewitz, this book writes a new chapter in the study of warfare and strategy. It is written for those who lead, aspire to leadership, and those who teach or persuade, especially in the fields of political science, military science, computer science, and business.

Programming Interviews For Dummies

Author : John Sonmez
Genre : Computers
Publisher : John Wiley & Sons
ISBN : 9781119565024
Type book : PDF, Epub, Kindle and Mobi
File Download : 274 page
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Get ready for interview success Programming jobs are on the rise, and the field is predicted to keep growing, fast. Landing one of these lucrative and rewarding jobs requires more than just being a good programmer. Programming Interviews For Dummies explains the skills and knowledge you need to ace the programming interview. Interviews for software development jobs and other programming positions are unique. Not only must candidates demonstrate technical savvy, they must also show that they’re equipped to be a productive member of programming teams and ready to start solving problems from day one. This book demystifies both sides of the process, offering tips and techniques to help candidates and interviewers alike. Prepare for the most common interview questions Understand what employers are looking for Develop the skills to impress non-technical interviewers Learn how to assess candidates for programming roles Prove that you (or your new hires) can be productive from day one Programming Interviews For Dummies gives readers a clear view of both sides of the process, so prospective coders and interviewers alike will learn to ace the interview.

Brilliant Selling

Author : Tom Bird
Genre : Business & Economics
Publisher : Pearson UK
ISBN : 9781292139036
Type book : PDF, Epub, Kindle and Mobi
File Download : 281 page
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What do brilliant salespeople know, do and say that makes them so successful? The world has changed, and businesses need brilliant salespeople not just to survive but to thrive. The modern buyer has become even more sophisticated, intolerant and price sensitive. Today’s brilliant salespeople need to respond and not just react. This updated edition of the best-selling book combines a focus on the core principles, skills and behaviours of brilliant salespeople as well as new content to meet today’s challenges, including: • How to influence more people more of the time • Discovering what your customer really wants • How to build relationships easily and effortlessly • How to sell authentically • Priorities in building your personal brand • The key principles and ‘how tos’ of social selling • Influencing in today’s hybrid world – and much, much more. If you apply what you learn in this new fully updated edition you will be able to differentiate yourself as well as improve your sales results.