Druid Magazine

Author : Amanda D. Lotz
Genre : Language Arts & Disciplines
Publisher : MIT Press
ISBN : 9780262366670
Type book : PDF, Epub, Kindle and Mobi
File Download : 197 page
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How the internet disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption. Much of what we think we know about how the internet "disrupted" media industries is wrong. Piracy did not wreck the recording industry, Netflix isn't killing Hollywood movies, and information does not want to be free. In Media Disrupted, Amanda Lotz looks at what really happened when the recorded music, newspaper, film, and television industries were the ground zero of digital disruption. It's not that digital technologies introduced "new media," Lotz explains; rather, they offered existing media new tools for reaching people. For example, the MP3 unbundled recorded music; as the internet enabled new ways for people to experience and pay for music, the primary source of revenue for the recorded music industry shifted from selling music to licensing it. Cable television providers, written off as predigital dinosaurs, became the dominant internet service providers. News organizations struggled to remake businesses in the face of steep declines in advertiser spending, while the film industry split its business among movies that compelled people to go to theaters and others that are better suited for streaming. Lotz looks in detail at how and why internet distribution disrupted each industry. The stories of business transformation she tells offer lessons for surviving and even thriving in the face of epoch-making technological change.

Author : Amanda D. Lotz
Genre : Language Arts & Disciplines
Publisher : MIT Press
ISBN : 9780262046091
Type book : PDF, Epub, Kindle and Mobi
File Download : 197 page
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How the internet disrupted the recorded music, newspaper, film, and television industries and what this tells us about surviving technological disruption. Much of what we think we know about how the internet "disrupted" media industries is wrong. Piracy did not wreck the recording industry, Netflix isn't killing Hollywood movies, and information does not want to be free. In Media Disrupted, Amanda Lotz looks at what really happened when the recorded music, newspaper, film, and television industries were the ground zero of digital disruption. It's not that digital technologies introduced "new media," Lotz explains; rather, they offered existing media new tools for reaching people. For example, the MP3 unbundled recorded music; as the internet enabled new ways for people to experience and pay for music, the primary source of revenue for the recorded music industry shifted from selling music to licensing it. Cable television providers, written off as predigital dinosaurs, became the dominant internet service providers. News organizations struggled to remake businesses in the face of steep declines in advertiser spending, while the film industry split its business among movies that compelled people to go to theaters and others that are better suited for streaming. Lotz looks in detail at how and why internet distribution disrupted each industry. The stories of business transformation she tells offer lessons for surviving and even thriving in the face of epoch-making technological change.

Author : Ivor Shapiro
Genre : Language Arts & Disciplines
Publisher : Taylor & Francis
ISBN : 9781000956931
Type book : PDF, Epub, Kindle and Mobi
File Download : 109 page
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The Disputed Freedoms of a Disrupted Press explores the origins, connections, and contradictions evident amongst divergent understandings of press freedom around the world. Drawing on examples from various countries and cultures, this book distinguishes the universal right of free expression from the more complex and innately conditional liberties claimed by news media. It examines journalists’ common goals and norms in light of polarized and disordered information channels, reckonings with identity and privilege, diminished public trust, and altered revenue streams. The author discusses emerging forms of accurate, contextualized news production and argues that journalistic autonomy can be sustained only through demonstrated accountability for providing factual information about public affairs according to self-regulated professional standards. The book concludes by proposing a principle-based framework for enhancing the case for press protections and opposing disinformation while minimizing harm. Adopting this approach would require many publishers and editors to consider paradigm shifts and structural changes. This is a timely contribution to the body of literature on press freedom and will be a valued resource for advanced students and researchers seeking a contemporary understanding of journalistic practice and the evolving foundations of media law.

Author : Jason Steinhauer
Genre : History
Publisher : Palgrave Macmillan
ISBN : 3030851168
Type book : PDF, Epub, Kindle and Mobi
File Download : 160 page
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The Internet has changed the past. Social media, Wikipedia, mobile networks, and the viral and visual nature of the Web have inundated the public sphere with historical information and misinformation, changing what we know about our history and History as a discipline. This is the first book to chronicle how and why it matters. Why does History matter at all? What role do history and the past play in our democracy? Our economy? Our understanding of ourselves? How do questions of history intersect with today’s most pressing debates about technology; the role of the media; journalism; tribalism; education; identity politics; the future of government, civilization, and the planet? At the start of a new decade, in the midst of growing political division around the world, this information is critical to an engaged citizenry. As we collectively grapple with the effects of technology and its capacity to destabilize our societies, scholars, educators and the general public should be aware of how the Web and social media shape what we know about ourselves - and crucially, about our past.

Author : Stefan Pollack
Genre : Business & Economics
Publisher : Pacific Coast Creative Publishing
ISBN : 9780983964162
Type book : PDF, Epub, Kindle and Mobi
File Download : 78 page
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Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf

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Genre :
Publisher : SAGE
ISBN : 9780872893207
Type book : PDF, Epub, Kindle and Mobi
File Download : 3885 page
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Author : Susan Gunelius
Genre : Business & Economics
Publisher : McGraw Hill Professional
ISBN : 9780071748650
Type book : PDF, Epub, Kindle and Mobi
File Download : 272 page
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BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating results By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Author : Simon Chadwick
Genre : Sports & Recreation
Publisher : Routledge
ISBN : 9781000575019
Type book : PDF, Epub, Kindle and Mobi
File Download : 276 page
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The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women’s World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.

Author : A. Sankaranarayanan
Genre : Science
Publisher : Springer Nature
ISBN : 9781071628270
Type book : PDF, Epub, Kindle and Mobi
File Download : 264 page
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This volume provides basic insight and protocols relating to endophytic microbes. Chapter are divided into five major sections detailing basic isolation, bioactive metabolites production. endophytism, isolation and identification of endophytes, bioactive potentials, and screening of metabolites. Authoritative and cutting-edge, Endophytic Microbes: Isolation, Identification, and Bioactive Potentials aims to provide comprehensive and accessible methods to undergraduate, graduate, and established scientist.

Author : Ralph Peters
Genre : Political Science
Publisher : Stackpole Books
ISBN : 9780811741149
Type book : PDF, Epub, Kindle and Mobi
File Download : 368 page
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Drawing on his global experiences from Africa to Iraq, author Ralph Peters attacks today's crucial issues of our time head-on, with the clear eye and blunt voice that has won him a devoted following.