Druid Magazine

Author : IFLA Section Management & Marketing (Ženeva, Švajčiarsko)
Genre : Computer-assisted instruction
Publisher : Walter de Gruyter
ISBN : 3598218435
Type book : PDF, Epub, Kindle and Mobi
File Download : 176 page
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Reflects the content and richness of the IFLA satellite meeting held in Geneva, Switzerland, in 2003. It was devoted to e-learning for the marketing and management of libraries and was organized by the IFLA Management & Marketing Section, with the help of the University of Geneva, the Ecole nationale supérieure des sciences de l'information des bibliothèques (ENSSIB, France) and the Agence Intergouvernementale de la Francophonie-INTIF. Contributions from experts examine the fundamental e-learning issues raised in Africa, Europe, India and North America, as well as illustrating the power and diversity of this new teaching medium. In the final, informal discussions, chaired by Réjean Savard and Jean-Michel Salaün, we are given many tentative insights into what the future holds for both teachers and students alike.

Author : Linda Hailey
Genre : Business & Economics
Publisher : Allen & Unwin
ISBN : 1865083879
Type book : PDF, Epub, Kindle and Mobi
File Download : 268 page
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"Takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyse your situation and develop a strategic marketing plan tailored to your own business." - cover.

Author : abdelmalek boutemadja
Genre :
Publisher : Lulu.com
ISBN : 9781291371741
Type book : PDF, Epub, Kindle and Mobi
File Download : 101 page
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Author : Pierre Fleury
Genre :
Publisher : Lulu.com
ISBN : 9781471786020
Type book : PDF, Epub, Kindle and Mobi
File Download : 85 page
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Author : United States. Business and Defense Services Administration. Office of Distribution
Genre : Marketing
Publisher :
ISBN : MINN:30000010346751
Type book : PDF, Epub, Kindle and Mobi
File Download : 48 page
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Author : National Farm Products Marketing Council (Canada)
Genre : Farm produce
Publisher :
ISBN : OSU:32435069449635
Type book : PDF, Epub, Kindle and Mobi
File Download : 476 page
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Author : Canada. Department of Agriculture. Economics Branch
Genre : Farm produce
Publisher :
ISBN : CORNELL:31924084767791
Type book : PDF, Epub, Kindle and Mobi
File Download : 258 page
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Author : Guilherme Pires
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781135046385
Type book : PDF, Epub, Kindle and Mobi
File Download : 391 page
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A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Author : Mike Wright
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781136380235
Type book : PDF, Epub, Kindle and Mobi
File Download : 384 page
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Author : D.G. Brian Jones
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781136334375
Type book : PDF, Epub, Kindle and Mobi
File Download : 212 page
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Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.