Druid Magazine

Author : Yvon Chouinard
Genre : Business & Economics
Publisher : Penguin
ISBN : 9781101992531
Type book : PDF, Epub, Kindle and Mobi
File Download : 272 page
DOWNLOAD PDF

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Author : Shortcut Edition
Genre : Business & Economics
Publisher : Shortcut Edition
ISBN :
Type book : PDF, Epub, Kindle and Mobi
File Download : 30 page
DOWNLOAD PDF

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the extraordinary destiny of the founder of Patagonia, Yvon Chouinard, who managed to reconcile passion for sport, preservation of the planet and business. You will also learn that : Doing business while respecting humans and nature is possible; Business can be a good place to work; Business can rhyme with ethics and ecology; Patagonia is a model for companies that want to preserve the planet. Do you know Patagonia outdoor clothing? Yvon Chouinard is the creator. He who dreamed of being a trapper tells his story, that of an entrepreneur in spite of himself. In his confessions, he explains how he was able to combine his passion for climbing and surfing with business, without losing his sense of ethics. After a biography of his company, he explains the main principles of the Patagonia Charter of Conduct. *Buy now the summary of this book for the modest price of a cup of coffee!

Author : Sally Percy
Genre : Business & Economics
Publisher : Kogan Page Publishers
ISBN : 9781398611337
Type book : PDF, Epub, Kindle and Mobi
File Download : 279 page
DOWNLOAD PDF

From the stratospheric success of Jeff Bezos to the secret genius of Satoshi Nakamoto, 21st Century Business Icons uncovers the fascinating success stories behind some of the world's most innovative business leaders. Behind every success is the unique story of an individual who has transformed their ambition into reality. They have overcome their competition through innovation, determination and confidence. This book uncovers the stories behind these figures - while they may be divisive, controversial or polarizing - each of them offers fascinating insights into business and society. Stretching from California to Tokyo and covering sectors such as tech, retail, banking and social media, this book uncovers the secrets behind success on a global scale. Discover how Whitney Wolfe Herd reinvented the dating industry and how Jimmy Donaldson built a YouTube business empire. 21st Century Business Icons is a fascinating exploration of the entrepreneurs, influencers and pioneers who have redefined the 21st century.

Author : Andrew C. Isenberg
Genre : History
Publisher : Oxford University Press
ISBN : 9780190673482
Type book : PDF, Epub, Kindle and Mobi
File Download : 801 page
DOWNLOAD PDF

This book explores the methodology of environmental history, with an emphasis on the field's interaction with other historiographies such as consumerism, borderlands, and gender. It examines the problem of environmental context, specifically the problem and perception of environmental determinism, by focusing on climate, disease, fauna, and regional environments. It also considers the changing understanding of scientific knowledge.

Author : S. Saviolo
Genre : Business & Economics
Publisher : Springer
ISBN : 9781137285935
Type book : PDF, Epub, Kindle and Mobi
File Download : 141 page
DOWNLOAD PDF

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Author : David Y. Choi
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781135840853
Type book : PDF, Epub, Kindle and Mobi
File Download : 208 page
DOWNLOAD PDF

A new brand of entrepreneurs has arrived on the business scene, carrying with them a whole new set of values. They possess a sense of mission – to be socially responsible, protect the planet, and do the right thing for all of their stakeholders. Rather than focus exclusively on financial gain, they aim to achieve a balance between profits and one or more causes of their choosing. In fact, they view for-profit entrepreneurship as a vehicle for social change. The authors call these pioneers "values-centered" entrepreneurs. Some of the values-centered entrepreneurs have been around a few decades. In recent years, however, the numbers have proliferated and the nascent movement has started to make a true impact. These entrepreneurs’ approach to management questions our basic assumptions about how businesses should be run and what their role should be in society. Several of these entrepreneurs have attained high visibility. Yvon Chouinard of sportswear manufacturer Patagoina has been a role model for integrating environmental protection to every aspect of Patagonia’s business operation. Howard Schultz of Starbucks has been able to build one of the strongest brands in the world while being the first retailer to offer comprehensive health benefits and stock options to its part-time employees. Paul Newman, legendary actor and racecar driver as well as a leading maker of salad dressings, gives 100% of Newman’s Own brand’s profits to charity. This book explores how these highly unorthodox leaders have built their profitable and socially responsible business enterprises, and what lessons can be learned for the next generation of entrepreneurs. The authors examine a group of over 40 entrepreneurial companies and how each balanced the profit objective with social responsibility in key aspects of their business operation – from their initial company formation, through growth, to exit – to build successful triple bottom-line companies. Choi and Gray particularly focus on how these firms’ commitment to values affected their company missions, hiring and organizational policies, marketing strategies, financial practices, exit options, and giving programs, and vice versa. In some cases, the authors find that the entrepreneurs’ social objectives have actually strengthened, not weakened, their business enterprises. Based on their extensive studies of these companies, he authors have distilled a set of commonalities. The book presents ten of the most dominant and interesting of these commonalities with a focus on those policies and decisions that appeared to depart from conventional business practice. In addition to devoting chapters to each of the core principles learned from these companies, the authors also include in-depth case studies of four of the ventures featured in their study.

Author : Gilbert S. Hedstrom
Genre : Business & Economics
Publisher : Walter de Gruyter GmbH & Co KG
ISBN : 9781547400423
Type book : PDF, Epub, Kindle and Mobi
File Download : 335 page
DOWNLOAD PDF

Sustainability: What It Is and How to Measure It begins with a succinct business-focused summary of how to think about the risks and opportunities associated with sustainability. The author then includes his proprietary framework, The Corporate Sustainability ScorecardTM C-suite rating system, including the over 140 key sustainability indicators that are used to rate an organization’s sustainability efforts. Each KSI includes examples from organizations around the world, giving the reader a complete and unbiased understanding of all aspects of sustainability. The Scorecard has been developed over the past 20 years and used by more than 70 corporations to rate themselves on sustainability. Gilbert S. Hedstrom illustrates the use of the Scorecard with hundreds of examples. He discusses sustainability transformation, governance, and strategy and execution. Social responsibility and environmental stewardship form important parts of his discourse in this important contribution to the debate on sustainability that will benefit business executives and those interested in sustainability and business. Read the author's related article on the NACD blog here: https://blog.nacdonline.org/posts/pge-lessons-oversight

Author : Ray Anderson
Genre : Business & Economics
Publisher : Chelsea Green Publishing
ISBN : 9781603588904
Type book : PDF, Epub, Kindle and Mobi
File Download : 290 page
DOWNLOAD PDF

The original Mid-Course Correction, published 20 years ago, became a classic in the sustainability field. It put forth a new vision for what its author, Ray C. Anderson, called the “prototypical company of the 21st century”—a restorative company that does no harm to society or the environment. In Mid-Course Correction, Anderson recounts his eureka moment as founder and leader of Interface, Inc., one of the world’s largest carpet and flooring companies, and one that was doing business in all the usual ways. Bit by bit, he began learning how much environmental destruction companies like his had caused, prompting him to make a radical change. Mid-Course Correction not only outlined what eco-centered leadership looks like, it also mapped out a specific set of goals for Anderson’s company to eliminate its environmental footprint. Those goals remain visionary even today, and this second edition delves into how Interface worked toward making them a reality, birthing one of the most innovative and successful corporate sustainability efforts in the world. The new edition also explores why we need to create not only prototypical companies, but also the prototypical economy of the twenty-first century. As our global economy shifts toward sustainability, challenges like building the circular economy and reversing global warming present tremendous opportunities for business and industry. Mid-Course Correction Revisted contains a new foreword by Paul Hawken, several new chapters by Ray C. Anderson Foundation executive director John A. Lanier, and interviews with Janine Benyus, Joel Makower, Andrew Winston, Ellen MacArthur and other leaders in green enterprise, the circular economy, and biomimicry. A wide range of business readers—from sustainability professionals to green entrepreneurs to CEOs—will find both wise advice and concrete examples in this new look at a master in corporate and environmental leadership, and the legacy he left.

Author : Jens Larsen
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781000190946
Type book : PDF, Epub, Kindle and Mobi
File Download : 162 page
DOWNLOAD PDF

True Storytelling is a new method of studying, planning, facilitating, ensuring, implementing and evaluating ethical and sustainable changes in companies, organizations and societies. True Storytelling is both a method with seven principles and a mindset to help managers and researchers to work with change. True Storytelling stresses that we need to balance the resources of the Earth, our wellbeing and the economy when we are dealing with change. It is not only a book about how to prevent climate change, it is also a book about how we can navigate through crisis, create less stress and achieve better life in organizations and in society as a whole. You will learn how to create innovative start-ups with a purpose and fund money for sustainable projects and good ideas. The book combines practical cases, interviews with managers and CEOs, theory and philosophy to define the method and to teach the Seven True Storytelling Principles: 1 You yourself must be true and prepare the energy and effort for a sustainable future 2 True storytelling makes spaces that respect the stories already there 3 You must create stories with a clear plot, creating direction and helping people prioritize 4 You must have timing 5 You must be able to help stories on their way and be open to experiment 6 You must consider staging, including scenography and artefacts 7 You must reflect on the stories and how they create value This book is a guide to implementing these core principles to boost leadership practices, create a storytelling culture and staff buy-in. The method is also useful as an analytical tool for organizations, managers and consultants in order to prepare, plan and execute the implementation of strategies. It is valuable reading for researchers and students at master level as well as leaders and consultants in charge of ethical and sustainable changes.

Author : Joey Reiman
Genre : Business & Economics
Publisher : John Wiley & Sons
ISBN : 9781118443699
Type book : PDF, Epub, Kindle and Mobi
File Download : 253 page
DOWNLOAD PDF

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"