Druid Magazine

Author : C. L. Tyagi
Genre : Advertising
Publisher : Atlantic Publishers & Dist
ISBN : 8126902574
Type book : PDF, Epub, Kindle and Mobi
File Download : 452 page
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This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Author : Edith Smit
Genre : Advertising
Publisher : Het Spinhuis
ISBN : 9055891363
Type book : PDF, Epub, Kindle and Mobi
File Download : 208 page
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For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Author :
Genre : Advertising copy
Publisher :
ISBN : OSU:32435071823371
Type book : PDF, Epub, Kindle and Mobi
File Download : 898 page
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Author : Harry Lewis Bird
Genre : Fiction
Publisher : Wildside Press LLC
ISBN : 9781434475534
Type book : PDF, Epub, Kindle and Mobi
File Download : 442 page
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A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.

Author : Sergio Zyman
Genre : Business & Economics
Publisher : John Wiley & Sons
ISBN : 9780471432715
Type book : PDF, Epub, Kindle and Mobi
File Download : 253 page
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The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

Author : Pamela Walker Laird
Genre : Business & Economics
Publisher : JHU Press
ISBN : 0801866456
Type book : PDF, Epub, Kindle and Mobi
File Download : 520 page
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Contains primary source material.

Author : Marc G. Weinberger
Genre : Business & Economics
Publisher : Lexington Books
ISBN : 0669250031
Type book : PDF, Epub, Kindle and Mobi
File Download : 210 page
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To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Author : Gupta Ruchi
Genre : Business & Economics
Publisher : S. Chand Publishing
ISBN : 9788121940016
Type book : PDF, Epub, Kindle and Mobi
File Download : 402 page
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Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Author : John Philip Jones
Genre : Business & Economics
Publisher : SAGE
ISBN : 9780761912453
Type book : PDF, Epub, Kindle and Mobi
File Download : 423 page
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A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Author : Chris Hackley
Genre : Business & Economics
Publisher : SAGE
ISBN : 9781529756142
Type book : PDF, Epub, Kindle and Mobi
File Download : 330 page
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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers